Snap Inc. is an American camera and social media company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company has developed and maintained a number of technological products and services, namely Snapchat, Glasses, and Bitmoji. The company was originally called Snapchat when it was created, but was rebranded on September 24, 2016, as Snap Inc. in order to include Spectacles under one company. The founders have a combined voting power of 95% (Spiegel with 48% and Murphy at 47%, which is undiluted and transferable to the other of the two when one retires or dies. On December 31, 2013, the app was hacked and 4.6 million users and phone numbers were leaked to the Internet. Senior Executive Officer at Facebook, Instagram and Google, as Operations Manager. Expiring her tenure with the company in March 2015.By January 2014, the company rejected acquisition offers, including offers from Mark Zuckerberg to buy Snapchat and its assets, with Spiegel commenting that "trading on it in order to make some short-term gains is not interesting." In May 2014, the company acquired software company AddLive and reached an agreement with the Federal Trade Commission (FTC) after the leak, citing misinterpretation of user data storage and the fact that snaps can still be accessed regardless of expiry. In In December, the company acquired Vergence Labs for $15 million in cash and shares, who were developers of Epiphany Glasses, a $50 million mobile phone scanning app, which was revealed during the Sony Pictures Entertainment hack. In May 2015, the company moved from its original headquarters to a 47,000 square foot (4,366 square square feet) office complex near Venice Beach and signed a 10-year lease. She was one of the first prominent social media companies to establish herself there, along with other companies such as Whisper and Tinder, giving Venice the new nickname for "Silicon Beach." In February 2017, two weeks before the company's IPO, The New York Times published a feature about Snap's role in turning the region into a technology center, noting that Snap, which has a total of 1,900 employees, "has already changed the face of the gun." In September 2015, Snapchat acquired Looksery to develop lenses for its mobile application, a feature that relies on Looksery facial recognition software. In March, July and August 2016, the company acquired Bitstrips for $100 million, and Obvious Engineering, the developers of Seene, for an undisclosed sum of $100 million. Frbe has previously developed a mobile search engine called. The Vurb card-based engine removed the need to switch across multiple other applications on the device to perform a task. In September 2016, the company officially named itself Snap Inc., and unveiled smart glasses known as Spectacles. In November 2016, the company submitted IPO documents with a market value of $25-35 billion. In December 2016, the company opened research and development in Shenzhen and acquired advertising and technology company Flite and Israel-based augmented reality company Semegen Media for $30-40 million. A December 2016 partnership with Turner Broadcasting will integrate Turner's properties on Snapchat, collaborating with Snap Inc. to develop original content. In January 2017, the company announced that it had established an international headquarters in Soho, London. In early February 2017, the company officially confirmed its initial public offering plans in 2017 and expects to raise $3 billion. In early March 2017, the company officially floated under the trading code SNAP, raising nearly $30 billion in market value on the first day of trading. In late May 2017, the company acquired the zenly site's share app in a cash and equity transaction. Zenly will remain functional, but its concepts were integrated into Snapchat's added feature in June 2017.In August 2017, Business Insider reported that Google discussed an offer to buy the company for $30 billion in early 2016.In October 2017, the company announced that it had formed a joint venture with NBCUniversal to produce content for Snap platforms, and that it had signed Duplass Brothers Productions as its first partner. In November 2017, Tencent acquired a 12% stake in the company on the open market. On October 26, 2018 in TwitchCon, Snap launched a new desktop app for macOS and Windows known as Snap Camera. Allows users to use Snapchat filters via computer webcams in video chat and live streaming services such as Skype, Twitch, YouTube and Zoom. Snap also announced additional integration with Twitch.