enchanted kingdom, often abbreviated EK, is a park in the Philippines. It is located in Santa Rosa, Laguna. The land area is 25 hectares (62 acres). The park is managed and operated by Enchanted Kingdom Company Enchanted Kingdom is a member of the International Association of Parks and Attractions (IAAPA). The meme was founded by Mario and Cynthia Mamon. Their family often visited local theme parks such as Boom Na Bum, Big Bang Sa Alabang, and The Fiesta Carnival, all of which inspired the couple to open their own theme park. During their visit to Ocean Park in Hong Kong in the early 1990s, they attended an entertainment conference in the country where they were then presented to the International Association of Amusement Parks and Attractions. Realizing the group can help them enter the amusement industry, they joined the association in 1992 after attending the first trade show in Dallas, Texas.Aside from being the founder and president of the enchanted kingdom, Mario Mamon is the first Asian and the first Filipino to head the International Association of Parks and Attractions or IAAPA.