Trade Western Areas
best Western International, owned by the best Western Hotels & Resorts Commercial Company, which licenses more than 4,700 hotels worldwide. Headquartered in Phoenix, Arizona, the franchise includes more than 2,000 hotels in North America. The brand was founded by M.K. Guertain in 1946. As of May 2019, David Kong became President and CEO of Best Western and Dorothy Dowling is in charge of marketing. in 1964, Canadian hoteliers joined the system. The best western then expanded to Mexico, Australia and New Zealand in 1976. in 2002, launched the best Western International best Western Prime Minister in Europe and Asia. (Other hotels in the series were known as The Best Western.) In 2011, the brand of the system-wide series changed into a three-tier system: Best Western, Best Western Plus, and Best Western Prime. the best Western began in the years following World War II. At the time, most hotels were either large urban properties or smaller roadside-owned hotels owned by the family. In California, a network of independent hotel operators has begun to offer referrals to each other for travelers. This "referral system" consists of telephone calls between an office operator and another. This small and informal network eventually grew into a modern brand of the best Western hotel founded by M.K. Guertin in 1946.