Tripadvisor, Inc. Is an American online travel company that runs a website and mobile app with user-generated content and comparing the shopping site. It also offers online hotel reservations, transportation, accommodation, travel experiences and restaurants. It is based in Needham, Massachusetts. Coover has mentioned the original idea the user was not born a social media review site: "We started out as a site where we were focusing more on those official words from brochures, newspapers or magazines. We also had a button at first that said, "Visitors add your review," and the boy, i did just take it off." Funds were obtained from leading projects, the Pollard Group, and private investors. In April 2009, Tripadvisor was launched in China. in February 2020, the company changed its name from TripAdvisor to TripAdvisor, using a small letter "A". brand of the company, Tripadvisor.com, reached 463 million unique monthly visitors in 2019. The site contains versions in 48 markets and 28 languages worldwide. It has about 859 million reviews and reviews on nearly 8.6 million establishments - including 1.4 million hotels, hotels, hotels, breakfasts, specialty accommodation, 842,000 rental properties, 5.2 million restaurants, and 1.2 million travel experiences worldwide.