10100 Masimo is an American manufacturer of non-invasive patient surveillance technologies based in Irvine, California. The company sells pulse oxidative measurement to hospitals. Founded in 1989 by electrical engineer Joe Kiani, who was later joined by fellow engineer Mohamed Diab.In March 2020, to support efforts to combat COVID-19, Massimo announced a number of non-invasive monitoring and patient-use solutions to help care teams manage the increase in patient numbers, including Massimo SafetyNet.Masimo and has been recognized as one of the most innovative companies in the medical device industry. In 2000, the Society for Critical Care Medicine (SCCM) was awarded the Massimo Prize for Technological Excellence. Massimo was publicly listed in 2007 and is currently traded on nasdaq under the symbol MASI. in 2011, Forbes magazine selected Massimo to its list of top 20 public companies under $1 billion in revenue. In 2012, Joe Kiani, Founder, CEO and Chairman, was selected for the Ernst & Young National Entrepreneur of the Year Award - 2012 Lifetime Science award.